Notes from the studio
on building products
Practical articles on apps, web, software and AI, written in our own words from real engineering and product work.
What a first version of your product really needs (and what can wait)
A practical guide to ruthlessly prioritizing the core feature that solves the primary problem while postponing edge cases to subsequent release sprints.
Five signs your website is costing you customers
Sluggish mobile performance, confusing navigation hierarchies, cluttered CTA choices, and missing social proof cues that silently bleed qualified inbound revenue.
A plain-language guide to adding AI to a small business
How non-technical founders can identify repetitive operational tasks, choose secure API boundaries, and measure return on investment without getting trapped by industry hype.
How we run design reviews so developers get exactly what they need
Structuring Figma auto-layout tokens, defining responsive constraints, and standardizing error states so engineers implement mockups with zero visual ambiguity.
What to prepare before your first call with a software studio
Clear customer workflows, realistic budget expectations, and target deadlines to bring to your introductory discovery call to get the most accurate proposal possible.
How to estimate an app budget without guessing
Deconstructing screen counts, third-party API licensing, infrastructure costs, and maintenance contingencies into deterministic engineering line items.
Checklist: launching an app on the App Store and Google Play
Privacy policy requirements, merchant account verifications, build signing certificates, and Apple Review Guideline checks to prevent last-minute launch delays.
Why small automations often beat big AI projects
Why connecting two internal spreadsheets with a deterministic n8n webhook routinely delivers higher return on investment and user trust than massive LLM overhauls.
Lessons from our own projects: what we would do differently
An unvarnished look at assumptions that missed the mark, architecture refactors we had to make, and the hard-won principles that now guide our daily studio build discipline.
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